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HGTV Effects on Todays Consumer


HGTV Effects on Today’s Consumer

With the phenomenal success of HGTV and other design reality shows, they have greatly affected today’s consumer and how they make buying decisions for their home. Buyers today are much more “in-tune” to trend and design. They choose more up-to-date fabric to frame combinations. HGTV and design reality shows also show “staged” homes rather than homes that look “lived in”, and this is what the younger generation visualizes their home to be. They are willing to spend more money to get just the right look. Many care less about fabric cleaning care and more about the finished product or “staged” effect. 

This also affects our buying decisions at Best Home Furnishings. We do market research to ensure we are choosing fabrics and designing furniture to fit today’s market. 

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